The Conspiracy Palette

The Conspiracy Palette

Lexi Ariete, Contributor

On September 24, 2019, Shane Dawson shared the trailer for his new documentary, “The Beautiful World of Jeffree Star.” The trailer showed the process of making the palette that will release on November 1st, 2019.

Fans are on edge for everything new with Shane Dawson. Shane created his new brand with fellow YouTuber and beauty guru, Jeffree Star, and Morphe. Shane started a new series, sharing the details on his creation of his upcoming makeup line. The products include The Conspiracy Palette, The Mini Controversy, and lip products. Lip products will include a clear lip gloss, and several liquid lipsticks. Not only did Shane make a makeup line, but he also released merch, which sold out in the first 24 hours of being available.  He will include a handheld pig-shaped mirror. 

Throughout the series, viewers can watch the process of releasing a big-time brand. Shane has been a YouTuber since 2008, and has released his own merch before. In the series, Shane mentions how companies ripped him off with money. Shane and Jeffree are very grateful for their friendship. Since Shane once helped Jeffree clear up problems, Jeffree helped Shane in return. As a loved person, Jeffree is expecting Shane’s products to sell out within a short period of time.

On Tuesday, October 29, 2019, Shane posted a new video, revealing the final decisions and products for the brand. The video introduced new backpacks. Many websites are coming out with knock-offs of the Shane Dawson merch, and are selling it for a higher price. On this upcoming Saturday, November 2, 2019, Shane and Jeffree will be meeting with fans at the Morphe store in Mall of America. All products will launch on November 1st, at 10 am PST (11 am MST) in Morphe stores, and online. After a year of creating, the fans are finally able to buy the palette. The main palette, the Conspiracy Palette will sell at $52, with eighteen shades. The Mini-Controversy Palette will sell for $28, with nine shades. If purchased together, fans can buy the bundle for $72. The six liquid lipsticks will sell at $90, but they’re sold at $18 by themselves. The lip gloss and lip balm sell each for $18 while all products, including a bag, cost $210.

After a year of making, Shane Dawson is proud to release his collection. The products available, were tested on Shane’s YouTube throughout the series, so that fans could see whether the brand was worth it or not. Shane and Jeffree worked hard during the project, even with all the distractions and obstacles that took place during the making. From a break-in, and many occurrences of drama, the two still pulled it off, and was able to release the collection with the wanted date. In the series, Shane has opened up about how thankful he is. He never expected that many people to support his new career path.